National Women’s Law Center:
Caregiving Campaign
We teamed up with NWLC to launch a multi-channel campaign celebrating the vital work of caregivers.
We created a video for YouTube ads and CTV to mobilize our audience; along with display ads across the web to build brand awareness.
Our goal was to drive action — encouraging people to call Congress and demand better benefits for caregivers.
Caregiving CTV
As the Art Director, I wanted to make sure the visuals felt both intentional and deeply human, so we used a mix of rotoscoping and collage to bring the story to life.
The result was a campaign that felt warm, personal, and impactful—one that truly honored the caregivers at the heart of it all.
Display ads
Credits
Client: National Women’s Law Center
Agency: M+R
Creative Direction: Gwen McGarry
Art Direction & Motion Design: Zoë Soriano
Digital Design (display): Sierra Houk