National Women’s Law Center:
Caregiving Campaign
We partnered with NWLC to create a multi-channel campaign to highlight the essential work that caregivers do every day.
The goal was to not only raise awareness, but also inspire people to take action by calling Congress and demanding better benefits for caregivers. Our main channels here were CTV and display.
Caregiving CTV
As the Art Director, I wanted to make sure the visuals felt both intentional and deeply human, so we used a mix of rotoscoping and collage to bring the story to life.
The result was a campaign that felt warm, personal, and impactful—one that truly honored the caregivers at the heart of it all.
Display ads
Credits
Client: National Women’s Law Center
Agency: M+R
Creative Direction: Gwen McGarry
Art Direction & Motion Design: Zoë Soriano