SEIU:
Michigan Preemption Law
Our goal for SEIU was simple: we wanted to rally folks to tell their legislators to repeal the state’s abusive preemption law passed by Republicans in 2015.
We created ads for YouTube, Connected TV, and social media channels to spread the message, targeted in Michigan and surrounding areas.
Michigan Preemption
I wanted to leverage an emotional connection for our audience that stock images wouldn’t be able to recreate by using photos of people actually rallying for better policies. In order to achieve this, I created collaged compositions of real people from SEIU’s own photography.
Credits
Client: SEIU
Agency: M+R
Creative Direction: Sofia Bennett
Art Direction & Motion Design: Zoë Soriano