loudoun co transit.

I worked alongside the team at Reingold to create this 40 second informational video about Loudoun County Transit options.

They wanted a new style for this PSA — something a bit more mature than their previous style. The previous style used a lot of muted but saturated colors and the palette was a full range of colors, and it used a lot of rounded shapes which made the brand seem more youthful than they wanted to portray. I created a few concepts using a dual color palette in order to keep things simple, add some intention, and changed the rounded look to a more angular, geometric shape language.

It was super fun to re-brand their look to a more updated + modern style!