seiu: michigan.

For the SEIU Michigan animation, I worked closely with M+R to create an ad for YouTube, Connected TV, and social media channels to rally folks to tell their legislators to repeal the state’s abusive preemption law passed by Republicans in 2015.

In order to achieve this, I created collaged compositions of real people from SEIU’s own photography. I wanted to leverage an emotional connection for our audience that stock images wouldn’t be able to recreate by using photos of people actually rallying for better policies.