Self-Care Saturday Campaign

One of my favorite projects to-date is Nike’s Self-Care Saturday Campaign. The campaign was centered around promoting self care workshops for girls and gender non-conforming youth in the NYC area.

For this campaign, I developed the motion branding package for Self-Care Saturday, composing of lower thirds, unique rotoscoping animations, title and end cards, and all of the animated text. I also created digital stickers for use on Instagram.