Targeted Social Ads

For Starbucks Workers United, we wanted to craft social ads that resonated with current Starbucks baristas and inspired them to unionize their stores.

As the Art Director, I proposed a lo-fi, grungy aesthetic: these ads needed to feel organic, as if a barista could have created and shared them on their store’s social media. We wanted to lean into a nostalgic, vintage feel that also felt modern. We also utilized memes to really target the younger, primarily Gen Z demographic of baristas.