Planned Parenthood:
Jane’s Story
One of the powerful aspects of animation is its ability to share the stories of marginalized communities while preserving their authentic identities.
When I heard “Jane’s” voicemail submission to Planned Parenthood, I knew that I wanted to help tell her abortion story. Due to the anonymity of the voicemail, it was up to us to visualize who Jane was and to tell her story in a way that honored her and the Planned Parenthood doctors that supported her. I created a concept deck, outlining a few different styles — one more text based, and then chosen concept, below!
Jane’s Story
As the Art Director, I pitched the idea of using 2d cel animation to tell the story — cel animation has an intimate feel to it due to the nature of being created by hand.
Credits
Client: Planned Parenthood
Agency: M+R
Creative Direction: Gwen McGarry, Amanda Person
Art Direction: Zoë Soriano