Planned Parenthood:
Work
Planned Parenthood does amazing work: and we wanted to showcase that!
Our team pulled some stats together that really emphasized the amazing work that PPFA does, and one stat that really stood out to me was that “Planned Parenthood health centers serve more than 2 million patients every year” — so we built a concept around that stat!
Work CTV
As for the visual direction, I leaned into the bold, saturated Planned Parenthood palette and pulled in some scribbly brushstrokes for a soft and artistic look and feel. I wanted to play with the concept of Planned Parenthood being all encompassing as a health provider, so I played with the idea of their bright Care Yellow leading the viewer through Planned Parenthood’s offerings, and ending on the yellow line landing on the Planned Parenthood logo.
Credits
Client: Planned Parenthood
Agency: M+R
Creative Direction: Mckenzie de la Peña
Art Direction: Zoë Soriano